Yamgo partners with X-treme Video

Released on = December 19, 2006, 9:04 am

Press Release Author = Yamgo Ltd

Industry = Telecommunications

Press Release Summary = Yamgo, a leading mobile TV company has acquired the global
rights to X-treme Video content library.

Press Release Body = 19 December 2006 - Oxford, UK, Yamgo, a leading extreme sports
mobile TV company has partnered with X-treme Video, Europe's leading extreme sports
publisher. The partnership provides global rights to extreme sports videos in 20
different sports and long-term access to high-quality content for producing mobile
video. The agreement broadens Yamgo's Mobile TV rights catalogue and secures
Yamgo's position as a leading provider of interactive mobile TV content.

Yamgo will repurpose (edit for mobile devices, add music, optimise and encode) the
content to create a compelling and high-quality Mobile TV experience, available
through a publishing network of 75 mobile distribution channels, including some of
the world's largest mobile phone operators like Orange, Vodafone and T-mobile.
Furthermore, Yamgo looks to launch a number of pioneering interactive mobile TV
channels.

Yamgo's CEO Ian Mullins stated, "Access to X-treme's adrenaline fuelled video
library will allow Yamgo to offer even more exhilarating action sports content to
mobile content consumers globally" . Franck Bywalski, founder of X-treme Video
added, "The partnership with Yamgo allows us to increase revenue through mobile
phone distribution and enables us to expand into new markets for digital
entertainment". Shaun Ellison, Yamgo's Operations Director, commented "Partnering
with X-treme Video compliments our existing catalogue of global extreme sports
content rights and enables Yamgo to extend programming in 20 categories and produce
exclusive channels in new sports including Street Racing, Quadbike, Minibike,
Snowmobile and Body Boarding". Additional content categories provided by X-treme
Video include Surfing, Skiing, Snowboarding, Mountain Bike, Skateboarding, Climbing,
Kayaking, BASE Jumping, BMX and MotoX.

Yamgo are now creating mobile TV channels for 2.5G and 3G streaming, allowing anyone
with a video-enabled mobile phone to access high-quality extreme sports TV anywhere,
anytime and on any phone. The channels will consist of mini films, video clips,
crashes, documentaries and 'mobisodes' (mobile TV episodes) specifically optimised
and made-for-mobile TV viewing. Plus, short 30 second video clips and MMS videos
will be produced for downloading over lower-bandwidth 2G and 2.5G mobile networks.

About Extreme Sports

An extreme sport (also called action sport, adventure sport, and adventurous sport)
is any sport featuring speed, height, danger, a high level of physical exertion,
highly specialized gear, or spectacular stunts. There are 57 different extreme
sports(www.yamgo.com/extreme_sports.html) and more than 200 million extreme sports
participants globally.

About Yamgo

Yamgo Ltd (www.yamgo.com) provides extreme sports \"made-for-mobile\" TV programming
and video-on-demand content to network operators globally. Yamgo develops
interactive mobile TV content specializing in extreme sports mobile TV productions
and distribution. Yamgo publishes video clips and mini films globally through 75
different network operators, aggregators and content retailers offering content
providers a new revenue stream from their content rights. Yamgo develops extreme
sports mobile video clips, Multimedia Message Service (MMS) video, short films and
creates a unique advertising channel to reach youth market consumers. Yamgo was
established in 2001 with headquarters based in Oxford , England . The Yamgo team has
the technical experience, film production facilities and market knowledge covering
the entire business of mobile content delivery, distribution and film production.
Yamgo comprises of extreme sports athletes, stunt cameramen and mobile technology
professionals who have the technology skills and industry knowledge to deliver
high-quality content to mass-market mobile devices.

About X-treme Video

X-treme Video (www.x-tremevideo.com) is the leader in extreme sports programming
distribution in Europe , working with over 150 producers and selling to over 4,500
established retailers in over 18 countries. X-treme video was founded by Valérie
Martin and Franck Bywalski in 1994. Both individuals came from the action sport
industry and identified great potential in providing sport enthusiasts with footage
rarely seen on TV. The company started to sell surfing and snowboarding video, and
later broadened its catalogue to include other extreme sports. The full range now
includes skiing, wakeboarding, skateboarding, windsurfing, kite boarding, motor
cross, road bike stunts, inline skating, base jumping, body boarding, bmx, mountain
biking, long boarding, jet skiing, snowmobile, rock climbing and more.
###


Web Site = http://www.yamgo.com

Contact Details = Ian Mullins - CEO
Hedera Rest
Crabtree Corner
Ipsden
OXON
OX10 6BN

pr@yamgo.com

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